• Mar, 05 2021
  • Admin
Design Thinking, leadership, Success, Organization

Design Thinking and leadership Design Thinking needs strong leadership, you may disagree from an individual point of view but it is true at an organizational level.

Why Design fails: Since Design thinking is directly associated with innovation, and innovation is the responsibility and accountability of leaders in the organization. 3 Important reasons are listed below.

  1. Lack of Empathic behavior
  2. Poor Encouragement for Idea. ( i.e. you can keep your idea on my table and you please go back to work)
  3. Continual Improvement needs motivation from leaders. 

Design Thinking broadly constitutes of three terms “Methodology, Problem, & Implementation”. It is a combination of processes, methods, and tools for creating human-centered products, services, solutions, and experiences. 

Design Thinking is a process of connecting with the consumer through Empathetic Listening, which involves Empathy (understanding the needs) and active listening (being present in the moment to get more out of the situation) and later on connecting the different dots to form a product or service. 

The people who are in the DESIGN THINKING need a deep understanding of the conditions and situations of the end consumer by stepping into the shoes and avoiding any personal biases towards the problem. 

But we have to be rational towards each action that he or she takes. Therefore, methods like design thinking seem subjective and overly personal. Design Thinking involves divergent thinking (collecting as many ideas as possible till you reach the perfect one or you can combine a few to create a better one). 

  • As everything in this world is a race, we are taught right from our childhood to reach the finish line first and win the race. But the opposite happens in Design Thinking.
  • Design Thinking is an iterative process, involving many failures to get on track with success. So, this process calls on employees to repeatedly experience something they have tried to avoid since they got into the system: FAILURE 

So, what should a leader or a good leadership do when facing these circumstances during which their employees get demotivated when they don’t have the full knowledge about the methodology of the process. 

Here are some pointers which I think might be useful in countering these challenges:

 a) Developing and Adopting Empathetic Behaviour - The keys to first closed-door: By extending empathy leaders can hit two birds with one stone. First, they can make an employee feel how the consumer would feel in the same situation. Second, they should provide the same empathetic feeling when the same employee is going through distressing situations and not understanding the way to proceed forward.

 In all leaders should push an employee to open but be supportive about how they feel about the same afterward. They need to place findings as opportunities to build upon rather than thinking of them as blocking stones in productivity. 

b) Time and Divergence of Ideas – Pillars for successful Implication & Ideation: Design Thinking involves finding various ideas to deliver a service or a product and not being in a hurry to converge and get done with the task. In Other words, Leaders should encourage divergence and resist people's urge to converge quickly to a solution. 

c) Failure and Improvement as a gateway to success– They should create a mindset that it is the final consumer who is the right judge of your service or product. So, one should be willing to test the prototype with the end consumer, stakeholders in quick and dirty ways. Because when the idea gets implemented – you sure get punched in your face hard, as an idea is an idea until it is executed. Simultaneous failures and improving on those failures is what makes an idea a success.


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