If the last century was all about three S’s: - Scale-Size-Standardization, this century will be all about the 3 I’s – Inspiration-Imagination-Innovation. The shift from 3S’s to 3I’s is a paradigm shift and the academia the world over is yet to comprehend the significance fully, thus creating a large skill gap. We at SKILLSertifika understood this gap and we endeavour to fill it. Innovation is just not innovating a product, its entails a change in the way the product is delivered and how the organization is designed to handle it. Thus, innovation occurs at three levels

Business – Business Model innovation

Organization –Management innovation

IIC – Innovation in Indian context

They are interconnected. The biggest problem is most of the companies or managers view or think about innovation IN ISOLATION. It’s just not the product anymore! The productthinking has been already replaced by PLATFORM-THINKING. Today the product is just not a product in isolation – it’s a connected platform, where not one company BUT A GROUP of companies are delivering a single product as a platform and as an experience. This also changes organizational practices as inter-company collaboration becomes a critical factor in delivering to the customer.


Course Duration

85 hours (Duration may vary depending upon delivery & requirements)

Exam Duration

2 hours

Total Duration

80 hours (Duration may vary depending upon delivery & requirements)


Online & Classroom


Rs 11,499


Systems Thinking- Integrating innovation at three levels: Product/Business model/Organizational culture and practices.

Grasp the basics of business model innovation – an aspect often ignored while launching new products.

Understand the concept of Customer Value Proposition (CVP) and how CVP keeps changing and morphing, resulting in either loss of market share or increase in market share of a product.

Understand the link between human behaviour and innovation – how behaviour affects the final outcome and reduces innovation cycle time.

Learn to innovate more with less, learn to innovate continuously, don't end up being one product wonder.

Understand the Indian context and how CVP in Indian context is very unique, superhit global products often bite the dust in Indian market. Example – Corolla, the no.1 global bestseller of Toyota has been withdrawn by the company from its Indian offerings.


Total no of hours of learning – 85 hours, which includes videos, case studies, selfstudy, AI tool practice & exam.

The only course in India to integrate innovation at all three levels – Product/Business/Organization.

The third module is unique and once again first time in India by SKILLSertifika – a module on Indian Vedic wisdom in management – leading to becoming a WISDOM WORKER.

A detailed and rigorous explanation of a unified innovation framework termed as the 3 C framework, based on latest theories of strategy, found only in top academic journals


Distinction between business model and strategic innovation – MARKET DRIVEN VS MARKET CREATING – new markets and shaking up the industry.

Financial aspects of a business model – accounting equations and ratios.

How a new business model can be a powerful and DISRUPTIVE, competitive tool.

Digital and Collaborative business model platforms – what they mean and how to build them.

Understanding the evolution of organization structures & the 12 cognitive barriers to innovation.

The 9 verses from the Bhagavat Geeta and how they are relevant in today’s business world.

The 3 C framework of Innovation – the cognitive & academic foundations and how to use it in real life.

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Exam: Innovation 100

Duration: 120 minutes

Total marks: 100

Business model Innovation - 40 marks

Management Innovation - 40 marks

Innovation in Indian context - 20 marks

(There will be no negative marking)

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Section 1: Business Model Innovation

Part 1: Basic Definitions



Customer Value Proposition

Profit Formula

Key Processes

Key Resources

Part 2: Designing the model

4 elements of BMI & interlocking

Who-What-How of CVP

Tangible & Intangible Resources

Sequence of activities in a flow chart

Finance & cash flow - Accounting ratios, Breakeven point, Profit & loss account, Balance sheet, Cash flow statement, NPV & IRR, BEP equation.

Part 3: Business model innovation

Disruptive innovation

Industry dynamics

Key characteristics

Part 4: Digital Business Platforms

Market creation vs Existing market

Defining a platform

Four ways to build a digital business platform

Section 2: Management Innovation


Basic definitions

Link between practices-capabilities-strategies-markets

12 illusions that kills innovation

3rd economic revolution

Next generation management practices

Balance scorecard

Section 3: Innovation in Indian context


An expanded 3 C framework

Twelve principles of 3 C framework

Building world class Indian companies

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